Genevieve Silk
Opinion
07 March 2024
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For International Women’s Day, WARC’s Genevieve Silk looks into five recent campaigns that made sport more inclusive by encouraging women’s participation, promoting women’s sports and advocating for female athletes.
Opinion
05 December 2023
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WARC’s Genevieve Silk unpacks five winners of the 2023 Jay Chiat Awards that nudged consumers to rethink their habits and challenge their own persuasions.
Opinion
08 November 2023
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Ranking the 40 best campaigns selected from their worldwide winners across 2023, the winners of the Global SABRE Awards had a clear theme: championing diversity, equality and inclusion. WARC’s Genevieve Silk takes a look at five campaigns that challenged discrimination and advocated for inclusivity.
Opinion
31 October 2023
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Shortly before the winners of the Global SABRE Awards 2023 are announced, WARC’s Genevieve Silk looks back on campaigns from the 2022 Awards that responded both to the COVID-19 pandemic and to the equally dangerous outbreak of misinformation online about the virus and the vaccines.
Opinion
17 October 2023
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WARC’s Genevieve Silk looks at winning campaigns from the Cannes Creative Strategy Lions that sought to support women around the world and strive for a more gender-equal future.
Opinion
12 June 2023
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For World Blood Donor Day on 14 th June, WARC’s Genevieve Silk looks at campaigns that inspired people to donate blood and save thousands of lives.
Opinion
19 April 2023
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Ahead of Earth Day, on 22 nd April 2023, WARC’s Genevieve Silk looks at campaigns that have called on individuals to take small actions that, together, pave the way to a greener future.
Opinion
07 March 2023
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On International Women’s Day, WARC’s Genevieve Silk considers campaigns that have sought to strengthen the position of women in the home, in the workplace, in sport and in culture.
Opinion
01 February 2023
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Ahead of World Cancer Day on February 4, WARC’s Genevieve Silk looks at campaigns that have committed to combatting cancer.
Opinion
04 March 2022
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On International Women’s Day, WARC’s Genevieve Silk looks at campaigns that have sought to improve the lives of women globally.
Opinion
20 January 2022
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WARC’s Genevieve Silk considers how the winners of this year’s DMA Awards have highlighted societal issues that are all too often ignored, denied or neglected.
